Rich Energy started in Richmond, London, in 2015. Black and gold, a stag for a logo, mountain spring water in the can, and an early instinct that the energy drink shelf was overdue some competition.
Ten years on, we’re stepping it up.
A new era at Rich Energy means a sharper commercial team, deeper distribution across the UK, Scandinavia and the US, and a partner roster that runs from world-ranked heavyweights to a Finnish road racer with a black-and-gold Ducati.
The drink itself doesn’t change. Pure mountain spring water. 80mg of natural caffeine. A taste people genuinely prefer to the obvious choice. We figured that out a long time ago and we’re not about to fix what isn’t broken.
What does change is the pace. More venues. More events. More cans on more shelves in more places. If you’ve spotted us on the side of a bike, in the corner of a ring, or in the cooler of your local — you’ve seen the start of it.
Stick around. The interesting bit is just getting going.